Five Company Ideas

Yoga: In particular 'Hot Yoga' or 'Bikram Yoga,' therefore, "Heat Retreat" could be a possible name. This would focus on the health and relaxation side of yoga; connotations of detox. Calm, cool colors would be used for the logo to exemplify this theme. This company would be marketed towards a generaly large audience, however, due to the nature of yoga, the focus would naturally consist more of young females adults/ teenagers interested in having a healthy body and mind. Sleek and modern design techniques would be employed.

Smoothie: The main idea with this one is to create fresh, healthy, tropical, fruity smoothies, in a range of flavors. Similar to the yoga idea, this would have a target audience of many, but would probably draw those interested in health. With regards to imaging and color scheme, lots of bright, warm colors would make it effective; yellows, oranges, reds. This paired with images of juicy fruits and sunny, sandy beaches or beach themed items would also cause it to be appealing and fit the stereotype of smoothies in the summer. A possible name for this company could be "Summertime Smoothies" or something to this effect. I could possibly follow the tropic vibe and go for a theme, such as Hawaiian and name it "Aloha" to appear inviting and exotic.

Skate Shop: I believe this idea has a lot of potential with regards to the logo design. There are a lot of images that could be incorporated; any thing to do with the skater, laid back, beach lifestyle that is typical among board riding. It could sell a range of items within this theme/ lifestyle; not just skateboards, but longboards, baseball caps, backpacks, shoes, laptop/ surfboard stickers...etc... There is a large target audience for this company, and therefore, there are a lot of options and possibilities available that I could incorporate into the design and branding of the company and it's products. I could go with a more cliched name for this, such as using sibilance to make it memorable, e.g. "Sarah's Skate Shop"

Hairdressers: Everybody needs hairdressers. This is a competitive field though, so I would, therefore, like to make my brand/ company stand out if I were to follow through with using this as an idea. I would want to represent this as sleek and modern. It would need to look trustworthy, a place with talent and experience, as I know better than any; one has to be able to trust someone to let them cut or dye ones hair. Stylish would therefore be the main goal. As there are so many hairdressers around and available to a mass audience, I would need a catchy, memorable name. Something that remains professional, yet fun. Similar to some of my suggested ideas before this one, for this company, there would be a lot of opportunity to incorporate images used in this trade into the logo. This would largely help in branding.

Brownie Shop: I feel there would be lots to go with this one. I could focus on the variety of flavors that would be available to customers, incorporating different tastes, such as nuts, fruits, mints, etc... This would therefore suit everybody's individual tastes! I would decorate and make them with attractive designs so they would stand out from the crowd. A little like cake designers, except with delicious brownies. Unlike the others, this is a much more concentrated audience; those who enjoy brownies (Who doesn't!) Due to the design and style aspect of this company, I feel a name such as "Beautiful Brownies" would be self-explanitory and appropriate, however, if I choose to further develop this idea, would seriously consider and brainstorm more titles, in order to make it sound more witty and memorable.