Logo Critiques

Domino's Pizza: Domino's Pizza is the first logo I have chosen to critique. Overall I believe this a strong logo. The fact the name is written and incorporated into the design makes it clear to an audience what company and products it is representing. The idea of incorporating the actual domino image into the logo exemplifies it's name and causes it to be memorable. Originally, the idea for the logo was to use the dots on the dominos to represent each of the individual stores that was open, however, as the company expanded rapidly, this became impossible. The color scheme of red and blue also causes the domino and the white lettering to stand out. Domino's Pizza has recently started using an updated version of their logo in which they drop the section that has the typography on it and only use the domino pictogram style image. The fact they can do this and it still be easily recognizable represents the company's success. Overall, I believe this is a strong logo design

Starbucks: I believe there are both good and bad aspects of the Starbucks Coffee logo. Similar to Domino's Pizza, the fact the name of the corporation is included within the logo in an aesthetically pleasing way leads it to be successful, as this clearly presents what product they are selling. The color scheme is also good in my opinion. The green, white, and black cause it to stand out and be memorable. I do, however, believe there are less effective aspects to this logo. I have heard countless times people questioning what relevance the mermaid figure in the middle represents or has to do with coffee. This is not clear without researching the history of the logo, although, after looking this up, it makes sense. The significance of the mermaid represents the pacific North West Heritage, as the company began in Seattle. The crown the mermaid is shown to be wearing also represents the product, as it symbolizes the Statue of Liberty, exemplifying how the coffee is both American branded, and founded.

Vans: Vans is a California based shoe manufacturer. It has a variety of logos that are associated with it but the word "Vans" is always written in the original design. Due to the popularity of the company, the word "Vans" causes anyone to know what it is representing. I personally think their logo captures and highlights the laid-back, surf and skate culture around the coastal area, therefore, proving it to be successful in that aspect. The skateboard incorporated into the logo with the typography "Vans "Off The Wall"" also keeps it aesthetically appealing and relates to the items they are producing and selling. The color scheme of red and white is bright and vibrant, causing the logo to stand out and be memorable. This logo was developed and updated many times since the founding of the company in March, 1966, and by the 1970s was appealing to the skate crowd through the rugged looking design of the shoe. This shows how not only the logo, but also the angle the company is selling and advertising towards gets changed and influenced due to public demand and interest.

Hollister: Hollister is a famous clothing company, in America, being the second best selling for US teenagers. Within the clothing industry, the logo is popular and instantly recognizable. I believe this is partially due to the simplicity of the logo- a flying gull, representing costal California, where the company is based. Within the logo, there is also simple, customized typography, saying "Hollister California." Like many of the others, I believe this helps the logo to be successful as it makes it evident which company it is representing. The color scheme is maroon and silver, originally designed to represent bravery, sophistication, power and happiness.

Target: The final logo I have chosen to critique is Target. I believe this is a very strong logo from all aspects. Firstly, the image is literally a target, representing the name of the store directly. The color scheme- much like the Vans "Off The Wall" logo- is red, sometimes backed on white, standing out and being memorable. Its also incredibly simple, causing it to be instantly recognizable and universal if it was to be seen on the side of a store or a billboard. On many occasions, the name of the company (Target) is also written underneath the image, causing it to be even more obvious.